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Inside DIC

Summer opening hours of showrooms 2024

Dear Clients,

This summer our showrooms in Prague and Bratislava have adjusted opening hours.

SHOWROOM PRAGUE - Washingtonova 1624/5, 110 00 Prague 1 - will be closed from 1 July to 21 July 2024. On other summer days, it is open during normal opening hours - i.e. Monday to Thursday from 12 to 6 pm.

SHOWROOM BRATISLAVA - Krasovského 13, 851 01 Bratislava - will be closed from 29 July to 2 August 2024. On the summer other days it is open from Tuesday to Thursday from 12 to 5 pm.

We wish you a wonderful summer and look forward to meeting you!

Your team D.I.C.

Exceptional new jewels shine in the D.I.C. collections.

Let yourself be seduced by the irresistible beauty, grandeur and uniqueness of the latest jewellery in our collections. They shine with beautiful diamonds and unique coloured gemstones such as rubellite and emerald.

In design and style, we have both delicate minimalist jewellery and spectacular gems that shine on special occasions and in the family jewellery box, where they become hidden treasures that are passed down through generations.

You can see the latest jewellery that beats to the rhythm of modern jewellery trends and timeless design in our showrooms and in our e-shop.

A successful year 2024


Dear Clients,


May your 2024 be filled with good health, joy, success, and the realization of your wishes.


Thank you for your kindness, and we eagerly anticipate seeing you in 2024.


Best regards,


Your D.I.C. Team

Pre-Christmas opening hours of D.I.C. showrooms

Dear customers, this year both of our showrooms will be open longer for you in the pre-Christmas time. From the 1st of December 2023 we will extend our normal opening hours.

Showroom CZ - in Prague 1, in Washingtovova street will be open from Monday to Friday, always from 12:00 to 18:00.

You can park here in front of the showroom in Washingtonova street, where there is a paid parking, you can also park in a private paid parking lot (directly on the main road).

Showroom SK - in Bratislava, located at Krasovského 13, will be open from Monday to Friday from 12:00 to 17:00.

There we have a reserved parking lot for our clients right in front of the showroom.

These opening hours last until the 22nd of December 2023. We hope that this will make your shopping experience more pleasant and that you will have enough time to enjoy our selection of beautiful diamond gifts.

Your D.I.C. team

D.I.C. Prague - summer opening hours

Dear clients, in the summer of 2023, the D.I.C. Prague showroom will be closed for the holidays, i.e. from 5 to 6 July 2023, and then it will be closed from 10 to 23 July 2023. On the other days we will be happy to welcome you during the usual opening hours of the showroom, always on weekdays - Monday to Thursday from 12:00 to 18:00, at Washingtonova 5, Prague 1.

We wish you a wonderful summer and look forward to seeing you. 

Your D.I.C. Prague team


New design of D.I.C. Bratislava showroom

We are very pleased to invite you to visit the newly redesigned premises of our Slovak showroom in Bratislava. You can look forward to a beautiful presentation of all our jewellery collections, great coffee and Diamond Club. The Bratislava showroom is open for you every week from Monday to Thursday, always from 12 to 5 pm. We look forward to seeing you!

Tanzanite jewellery

Tanzanite is an exceptional coloured gemstone. As its name suggests, it comes from Tanzania, where it was discovered in the 20th century. Within a short period of time, it captivated the whole world and today it is one of the favourite coloured gemstones. Its irresistible blue shades are also given a well-deserved place in our collections and today we would like to introduce you to these jewels. Among the most stunning tanzanite combinations are those with white gold and diamonds.

Take a closer look at these unique jewels...

Latest jewellery from D.I.C.

Let´s discover the charm of modern jewellery trends that present diamond jewellery in beautiful and precise workmanship with an eye for detail. The new jewellery shines with freshness and beats to the rhythm of the latest designs.

Welcome to the D.I.C. collections, where even the most secret desires find a diamond jewel that can preserve its emotion and value for generations.

Diamond bracelets for everyone

We often match jewellery to clothes, more precisely to their style and colour. With cord bracelets, however, it is usually the case that we choose them according to our long-term style. It is an accessory that expresses our favorite color, this is because these bracelets are worn all the time (although they can be conveniently removed). They are created with a nice and soft cord that can be adjusted to the desired size with a simple shift. This also makes them suitable for everyone. So all that remains is to choose the right colour and also the style of diamond placement, which can shine in both yellow and white gold. However, we also have black diamonds for you to choose from.

Browse the entire collection, which shines in all colours, in our e-shop.

Luxury jewellery for special occasions D.I.C.

Significant events call for spectacular jewellery. Often these are the kind of jewels that are passed down for generations, preserving the family fortune in the sublime form of a diamond that is not only a stable commodity, but its value is slowly increasing all the time. 

Let your senses be enchanted by the beauty of the D.I.C. evening jewels.You can find the entire collection not only in our e-shop, but we will be happy to present it to you in our showrooms in Prague or Bratislava.

May your wishes come true (not only) in 2023

Dear Clients,

Thank you for the wonderful times we have had with you since 2005. We wish you to fulfil all your wishes in 2023, to be warmed by your inner well-being and to enjoy every day.

We appreciate your kindness and thank you.

Your D.I.C. team.

Christmas collection of beautiful D.I.C. jewellery

From our collections we have put together selected jewellery for a special CHRISTMAS COLLECTION.

There you can find jewels that have been the most popular staples of our collections for many years, as well as the newest jewels we have introduced this year. Be enchanted by the perfect beauty of diamond jewellery and jewellery with coloured gemstones.

There you can also find glamorous pendants, the latest bracelets, stunning tanzanites, rings and earrings. In this collection you can find jewellery with purchase prices starting from $135.

Pre-Christmas opening hours of our showrooms

Also in 2022, we are extending our opening hours during the period when our customers buy jewellery most often, at Christmas. This year our showrooms in Prague (Washingtonova 5, Prague 1) and Bratislava (Krasovského 13, Bratislava) will be open until 23 December 2022.

The Prague showroom will be open every day, from Monday to Sunday from 12 to 6 pm. 

You can visit the Bratislava showroom on weekdays (Monday to Friday) from 12 to 5 pm.

In our showrooms all jewellery from our collections are available for sale and purchase. We believe that we will make your pre-Christmas rush more pleasant with beautiful surroundings and good coffee, which you can look forward to.


New D.I.C. collection

Our portfolio of diamond jewellery and jewellery with coloured gemstones is one of the most extensive on the market.

We always come with new jewellery designs that are created to capture the uniqueness of the women who wear them.

Take a look at our latest collection, which showcases clean lines, modern designs and timeless jewelry...

D.I.C. and 56th IFF Karlovy Vary

The Karlovy Vary International Film Festival is considered a diamond of Czech culture, which is why this year deserved real diamonds.

D.I.C., in cooperation with other partners, prepared an exceptional diamond evening in the new Fashion Lounge Club in the beautiful space of the Imperial Hotel. @spahotelimperial

The evening's programme was beautiful and diamond-rich - guests were treated to a fashion show, a diamond toast, music, fireworks and great entertainment.


Thank you all for a wonderful evening.


NEW videos with D.I.C. jewellery

Do you want to see our jewels in their full glory?

Let's follow our social networks (Instagram, Facebook, YouTube) where we regularly post videos from our showrooms that offer multiple angles of the beauty of the D.I.C.

Jewellery collections. Clicking through from this page will take you directly to our Instagram profile, where all of them (under the tab "videos") can be viewed. Let yourself be enchanted by the beauty of diamonds and jewellery made from coloured gemstones...

Engagement and wedding rings D.I.C.

In beautiful warm months, our customers plan important life celebrations and events, which should be sealed with the grandeur of a diamond. You can see our diamond engagement and wedding ring collections in our e-shop or in D.I.C. showrooms, where we will be happy to satisfy your individual design dreams and wishes about how your jewellery should look.

Build your own unique jewellery set

D.I.C. showrooms traditionally offer a little something extra... 

A nice bonus for our guests in Prague and Bratislava is the possibility to buy special types of jewellery or additional assortment, which you will not find in the e-shop. Visit us and come and assemble your jewellery set and see the whole assortment, including jewellery that is available as a single piece.

PHOTO BOOTH - now in D.I.C. showrooms

The D.I.C. showroom in Prague and Bratislava introduces a new product in spring. Directly in the showrooms there are unique PHOTO BOOTHS that allow you to print a photo from your mobile phone in just three clicks.

It's a beautiful way to make your visit more pleasant and you can print your photo with diamond jewellery taken in the showroom right away.

The photos are printed on high quality Japanese paper in the size of your choice.

Miss Slovakia in D.I.C. showroom

The D.I.C. showroom in Bratislava was visited by the winners of the Miss Slovakia contest Sophia Hrivňáková, Sylvia Šulíková and Jana Vozárová, who let their glamour shine with the beauty of diamonds.

The beauty queens wore sublime diamond jewellery from the collections of diamond jewellery and jewellery with coloured gemstones. A very pleasant photo shoot was conducted during this visit, with a very pleasant and professional atmosphere. Watch the short video...

Showrooms are closed from 12/25. After Christmas holidays we are opening again - January 5, 2022 Prague and January 10, 2022 Bratislava

Both our showrooms are closed as of 25 December 2021. However, we will reopen them in January. 

The PRAGUE showroom will be open from 5 January and the BRATISLAVA showroom from 10 January. However, during this time we are still shipping jewellery ordered in the e-shop and it is also possible to pick up jewellery in person at the showrooms by phone. We wish you peaceful holidays and look forward to seeing you in 2022.

We are introdicing NEW D.I.C JEWELRY

An offer of new jewelry includes new colours of popular bracelets with coloured thread and diamond, double necklaces, pendants and rings. Their common denominator is not only luxury and brilliance of diamonds, but also amazing prices we can offer you, thanks to our position in the international diamond market. Check out the new collection in our e-shop. You can see all new jewellery also in our showrooms, which you can visit during our extended opening hours before Christmas.

IFFB Diamond Cup - from the competition

The third year of the IFBB Diamond Cup Prague 2021, international amateur bodybuilding and fitness competition, took place in the Prague Hilton Hotel in Pobřežní Street on Saturday 25th September 2021.

The D.I.C. company was a partner of this event, during which you could meet representatives of our company and also the president of D.I.C. Dr. Luboš Říha.

Let´s click on the link at the end of this post and see the photos from the event to get a taste of the pleasant atmosphere.

Congratulations to all the competitors and the lucky winners!

Women's diamond watch FREE

These days a beautiful special offer is going on. You can get a DIAMOND WATCH FROM THE DAY & DATE CLASSIC COLLECTION FOR FREE with the purchase of all types of men's D.I.C. diamond watches. In our collections you will find a wide selection of men's watches, which are divided according to the style of men's dress for greater clarity. You can find luxury elegant watches, sports watches and even limited edition "Davis Cup" watches.

You can take advantage of this unique opportunity not only in the D.I.C. e-shop, but also in our showroom. Click on the link below the post for more information.

D.I.C. is a partner of IFBB DIC Diamond Cup Prague 2021

The 3rd year of the international cup competition will take place on 25 September 2021 in the Congress Hall of the Hilton Prague Hotel under the IFBB (International Federation of Bodybuilding and Fitness). The competition will be held in many categories, many of which will also be open to juniors and masters. Lovers of soft and seductive female curves, as well as fans of muscular male bodies cut like a diamond, as the name of the event suggests, will be in for a treat. For more information and tickets, let´s visit Ticketportal.

New D.I.C. mobile application

Our new mobile application allows you the most convenient choice and shopping of jewelry. It has a very practical search function, thanks to which you will immediately find the jewelry you are looking for. The application is FREE. You can download it at these links.

1) App Store HERE

2) Google Play HERE

The link to download the applications can also be found on the home page of our e-shop.


Take a look at our latest diamond jewelry

Colored gemstones, luxury diamonds or original casual bracelets. Discover the magic of the latest jewelry from our collections, which will captivate you with its style, sophistication and unusual combination of diamond cuts in one piece of jewelry. All jewelry can be seen not only in our e-shop, but also in showrooms in Prague and Bratislava.

Coffee with your photo - A novelty in the D.I.C. showroom in Prague

In the Prague D.I.C. showroom we have a NEW unique coffee machine, thanks to which we can prepare a great cappuccino or cafè latte with your photo directly on the coffee foam! Come to us at any time during opening hours - in the showroom you can take a look at our jewelry collection and right next to the showroom in our private cafe you can enjoy your original coffee, for which people stand in queues all around the world.

Virtual tour of the Prague D.I.C. showroom

We invite you to the Prague D.I.C showroom, where you can view and buy all diamond jewelry from our collections. You can find us right next to Wenceslas Square at the address: Washingtonova 5, Prague 1. We look forward to seeing you from Monday to Thursday between 12pm to 6 pm. If Bratislava is closer to you, you can also visit our showroom here at Krasovského 13, Bratislava, from Tuesday to Thursday (between 12 pm to 5 pm). Thanks to this link, you can look at our Prague showroom right now - virtually:

The Money Weekend Conference in Jihlava held on 16.3.2018, is over!

The event was really successful, more than 160 people attended. The invitation has been accepted by exceptional guests as MUDr. Luboš Říha - founder of DIC, Jiří Stašek - CEO of DIC, a man with years of experience in marketing and business, excellent lecturer and manager, Bc. Jitka Václavíková, Jiří Procházka - World Champion in Bodybuilding, WBFF Muscle Model PRO, PURE ELITE Overall World Champion and MUSCLE MODEL PRO.

David Kirš - life idealistic, investor and entrepreneur, author of the book A million e-mail, an expert in online education and e-mail marketing, and finally Dr. Filip Horáček - Sales Director and Manager of IBISINGOLD company.

We thank everyone for their participation and we are looking forward to the next event.

Jiří Procházka - New D.I.C. Ambassador

Jiří Procházka is a professional athlete - bodybuilder, trainer and nutritionist. He has achieved the titles of the Czech Champion, the Master of Europe and even three times the title of World Champion. He is WBFF Muscle Model PRO, PURE ELITE Overall World Champion and MUSCLE MODEL PRO, too. Why has he decided to cooperate with our company and actively participate in Diamond Certainty project? You'll find out HERE.

Conference of D.I.C. in Wroclaw

On Saturday 5.1. In 2019, we visited the Polish city of Wroclaw, where a luxurious Hilton Hotel held a conference of D.I.C. The attendance was really great, with more than 200 DIC partners, clients and their guests. In addition to MUDr. Luboš Říha - president of D.I.C. - there was a very motivating lecture by Mr. Rafal Kujawa, Adam Kuczynski, Darek Stawicki and Sandra Butkiewicz, who moderated the conference. The main themes of this event were sharing experiences about the most modern marketing methods, building business on internet, social networking, networking and, of course, a detailed introduction to the principles of diamond trade, DIC and Diamond Certainty. Participants learned how diamonds are being mined, processed and used not only in the jewelry industry but also in investment.

A limited collection of unique, ladies' and men's luxury watches

Jewelry Company D.I.C. presents Diamond Day, a limited collection of unique, ladies' and men's luxury watches. Ladies' and men's watches are protected by sapphire glass and are equipped with various numbers of diamonds...

We are very pleased to cooperate with the Czech Miss 2017 Michaela Habáňová and Markéta Matoušová, TOP 15 at World's Miss Global Beauty Queen 2017

With Míša and Markéta we took pictures of our diamond jewelery collection and we really enjoyed the photo shoot. All the photos are going to be gradually presented on our social networks, so do watch us not to miss anything. Are you wondering why these two beauties love jewelry, diamonds and what do they do in their free time? You can read everything here:

Markéta: https://

Michaela: https://


Ramadan Jewelry Show

From June 7th to 11th, Ramadan Jewelry Show was held at the DIC showroom in Dubai, where we introduced both our existing and new collections of diamond jewelry, which then largely moved to a sales show in Bratislava and Sofia.

The public has been especially interested in the jewelry from our new collection, which follows the current jewelry fashion trends combined with the traditional timelessness of diamond jewelry.


DIC has become the main partner of the Fiestahan event, which took place in the end of August in Dubai.
This spectacular event has provided people with a lot of information about the beauties and attractions of the Philippines, their culture and tourism. More than 1,000 people took part in this event. Amongst the main magnets belonged Miss Earth 2015 Angelia Gabrena Ong, Filipina designer and great celebrity Mama Renée Salud, and world-renowned fashion designer Michael Cinco who dresses for example Jenifer Lopez, Lady Gaga and Maryah Carey...

Prices of 1 carat diamonds grew by 6% during the week. From the middle of the year, even the prices of larger stones can grow.

The price of 0.3 carat diamonds grew by 5% in the past week and the price of 0.4 and 0.5 carat diamonds went up by 6%. This results from the update of the retail prices of the official diamond price list Rapaport Diamond Report. Diamonds International Corporation (DIC) expects the price of bigger stones to grow from mid-year.

Christmas Diamond Exhibition

The Christmas Diamond Exhibition is behind us. Visitors could see a beautiful collection of diamond jewelry, watches and investment diamonds. In our diamond club, where the show was held, there was also a traditional Christmas punch.

Unique exhibition of world jewelry collection will light up our Prague showroom

Allow us to invite you to a presentation of products made by world jewelry designers cooperating with D.I.C., and their new collection for world exhibitions for the Autumn 2015 – Spring 2016 season. Visitors of the exhibition can admire a wide range of jewelry, elegantly combining colored stones and diamonds, as well as exotic collections, which are enjoying a great success in Asia, conservative collections, designed for the US market, and extravagant collections from world jewelry shows. The exhibition will take place from 12th to 20th August on the premises of D.I.C. showroom, located at...

DIC President in media

By an admittance to the Dubai Diamond Exchange (DDE), DIC reminded the world about its expansive business policy and drew attention of media.   MUDr. Lubos Riha, President of DIC The first reporter to get a chance to interview MUDr. Luboš Říha, president of DIC, was Ing. Eva Sovová, financial editor, who not only published a comprehensive book based on interviews with successful people, but who also contributes by her interviews to the financial section of popular Czech news portal You can read her work here: The...

D.I.C. becomes proud sponsor of Richard Müller tour and his concerts

When you say Richard Müller, there are only a handful of people who would have trouble putting his name into the right category on the map of show business. No wonder, the successful Slovak singer and actor has already made his breakthrough at the time of Czechoslovakia and has not lost anything from his fame since the country split into two. This is evidenced by the fact that Mr. Müller is, among other things, a two-time winner of the prestigious “Slávik” award (best singer in Slovakia), which he won in 2010 and 2011.   Knowing that, there is no surprise that Richard Müller revealed...

D.I.C. Handbags - Czech luxury goods worthy of Pařížská street

Prague, 17 June 2013 - Diamonds International Corporation, the leader in investment diamond sales in the Middle-European region, further expands its portfolio. After unique watch collections and exclusive range of perfumes in unique flacons, D.I.C. presents a luxury range of quality handbags and suitcases. The new collection was designed for almost a year with focus on top-notch quality, precise craftsmanship and with great attention to detail and mutual compatibility with each piece of D.I.C.luggage, which is the glamour of luxury. The new collection is designed for both free time and business...

Helena Vondráčková has become the face of the new D.I.C. campaign

Diamonds International Corporation, the leader of Czech diamond market, has launched a new marketing campaign called "You too should invest in diamonds." It is none other than Helena Vondráčková, one of the best-known representatives of pop music in Czech Republic, who has become the face of the campaign. By cooperating with the popular singer, who will be presented as "Diamond lady" as a part of the campaign, DIC continues to fulfill the concept of associating the exclusivity of diamonds with exceptional people. The aim of the current campaign is to strenghten the image of D.I.C. brand and...

D.I.C. gives luxury watches to Tomáš Berdych

D.I.C. company management presented luxurious and unique diamond watch to the winner of 2012 Davis Cup, Czech tennis player Tomáš Berdych. After Radek Štěpánek, the second victor of the tennis battle and victory over Spain received his gift as well. MUDr. Luboš Říha, chairman of the Board and the owner of D.I.C. holding, presented the watch from the limited series, which consists of only 32 pieces of unique watches. The amount was not selected randomly - it is the exact number of years Czech Republic waited for victory in Davis Cup. It is only the second time Czech tennis...